Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news ...

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their ...

Learn about the pros and cons of content marketing and PPC, and find out which could be a better investment of your time and marketing investment. On the other hand, PPC can immediately get you on top ...

Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. SEM stands for “search engine marketing.” It is the process of ...