The communication objectives of a public relations plan should always contain measurable goals. Goals help people know what is expected of them and also helps people identify the resources they'll ...

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

Keen to tell the world about their existence, young biotechnology companies often rush into their own brand of public relations (PR) with little thought—with potentially detrimental consequences.

Contrary to popular belief among many first time entrepreneurs–PR by itself cannot replace a full marketing plan. PR is an integral part of a great marketing campaign and the two departments must work ...