Keen to tell the world about their existence, young biotechnology companies often rush into their own brand of public relations (PR) with little thought—with potentially detrimental consequences.

As we are nearing the New Year, it’s time to assess your business goal setting and strategic planning, especially your marketing and PR plans. Startups often shy away PR stating that such activities ...

Contrary to popular belief among many first time entrepreneurs–PR by itself cannot replace a full marketing plan. PR is an integral part of a great marketing campaign and the two departments must work ...