When competition increased and the economy tanked, the sales and marketing teams at Ingage Networks realized they needed to do a better job of not only generating sales leads but finding the right ...

Pardot’s webinar integration is designed to enable marketers to register prospects for WebEx, ReadyTalk and GoToWebinar events from Pardot forms via completion actions. Marketers also can display ...

Pardot, which was founded in 2007 and recently bought by ExactTarget for US$ 95.5 million, is a B2B marketing automation software provider that has tools for CRM integration, email marketing, lead ...

We pit two top marketing automation tools against one another to determine who deserves to be named best-in-class. However, these two titans aren't interchangeable. There are very specific differences ...