Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...

Spanish-Language Television (SLTV) is delivering outsize returns for advertisers, with a 30% lift in consumer engagement compared to English-Language TV (ELTV), according to new research released ...

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Election season is in full swing in New York City. New Yorkers are about to be bombarded with political ads — as mayoral candidates shell out more than half a million dollars to fill the airwaves in ...

Roku’s fall update puts AI inside Roku Voice and adds clearer search, sports scores, and Bluetooth private listening.

Fitness tech company Peloton really took off during the pandemic, with multiple suggestions that it might be in line for an acquisition by Apple, but has struggled to find its way since then. The ...

SCHAUMBURG, IL – Raja for Illinois initiated its first statewide television advertising campaign on July 15 for the Illinois Senate primary with the release of an ad titled “Bullies.” The spot ...

Alnylam Pharmaceuticals Inc. has stopped airing a TV commercial for its new heart medicine, a sign that the Trump administration’s crackdown on the industry’s ubiquitous drug ads is having an impact ...

On a Tuesday morning, I check in to Peloton’s headquarters in New York City, where the treadmill studio has been retrofitted to accommodate an intimate crowd. The lights dim, and Robin Arzón — the ...

Peloton Interactive Inc. (NASDAQ:PTON) is repositioning itself in the connected fitness market with a sweeping product refresh and the launch of Peloton IQ, an AI-driven coaching platform designed to ...

NEW YORK CITY, New York — Peloton Interactive Inc. is launching an AI-powered coaching system designed to personalize every workout. The company on Wednesday introduced Peloton IQ, an artificial ...