From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, ...

The ANAO searches for "meaningful information" in a sea of spreadsheets; makes a plea for greater consistency in reporting between agencies.

Members of SHM's Performance Measurement and Reporting Committee delve into the mortality measurement and how hospitalists’ ...

Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value ...

The Winter Olympics and Paralympics are upon us once again. This year the games come to Milan and Cortina d’Ampezzo, Italy, where weather forecasts are predicting temperatures in the upper 30s to ...

Discover how researchers are overcoming the limitations of the undruggable target in drug discovery using novel approaches ...

The Healthcare MSO (Management Service Organization) market is projected to expand at a compound annual growth rate (CAGR) of ...

In our latest quarterly investor letter, I reflect on a subtle but growing risk I’m seeing across parts of private credit ...

[NAIROBI, SciDev.Net] Despite political endorsements and global frameworks, Africa’s One Health approach continues to falter ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Traumatic spinal cord injury (SCI) is a serious neurologic disorder that can result in long-term motor and sensory ...

The annual 'letter' from Neal Mohan outlines the platform roadmap for 2026 with 4 priorities and themes that video marketers need to know ...