Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven partnerships for sustainable growth.

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

With sentiment scoring, citation breakdowns, and source attribution, Peec AI enables marketing and SEO teams to audit brand ...

Image courtesy by QUE.com AI research has always been a race against complexity: larger datasets, bigger models, and faster ...

Key market opportunities in Europe's digital ad spend include tapping into connected TV and retail media as they redefine advertising strategies. Compliance with privacy regulations and sustainable ...

Someone proposes an ad test. Someone else asks, “What’s the expected ROAS?” And before anyone can answer, the room divides.

Humans will always be the reason buyers say yes, companies that understand that balance will be the ones that grow, ...

At the largest launch pad in the auto retail industry, Cars Commerce announced the liftoff of two new technologies for dealerships. During the 2026 NADA Show ...

TikTok’s long-running U.S. ownership saga is finally over, but for advertisers and brands, the uncertainty hasn’t disappeared ...

How financial institutions operationalise AI under regulatory scrutiny . As artificial intelligence moves from pilots to enterprise-wide deployment, governance—not algorithms— ...