Personalized search? Both Google and Bing will tell you that it provides better results. But two-thirds say they don’t care. They view personalized search as a “bad thing,” a new survey finds.

Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In ...

Google Tests 'Personalized' Search. By ABC News. June 29, 2005, 3:00 AM ...

If there’s one thing that’s made me borderline OCD (happy now Michael?) would be the world of personalized search. Probably more so, behavioural data, is an area (both explicit and implicit ...

Like most search engines, Google stores huge quantities of data about logged-in users’ past searches; it uses the data to tweak a set of algorithms that deliver “more relevant” search results.

Berlin-based Xayn wants to change this dynamic — starting with personalized but privacy-safe web search on smartphones. Today it’s launching a search engine app (on Android and iOS) ...

How to Perform Better in Personalized Search. If you realize that your potential visitors can get biased in search results because your business is, for example, local-based, ...

Google is making it easier to switch off personalized search results thanks to an option that sometimes appears at the bottom of the results page, as reported by Search Engine Roundtable.After ...

Personalized Search: Fear or Not? Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Matt Cutts, Software Engineer, Google, Inc. Michael Gray, Owner, Atlas Web Service Gord ...

Personalized search results sound like a great idea at face value. Instead of having to sift through pages of results you have no interest in, Google will custom fit the results displayed based on ...

G oogle is making it easier to switch off personalized search results thanks to an option that sometimes appears at the bottom of the results page, as reported by Search Engine Roundtable.After ...