TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers. The company said the addition of DRMetrix ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 13 hours 32 min ago By Ad Age Staff - 13 hours 48 min ago 16 hours 49 min ago 17 hours ago 17 hours 25 min ago By Ad ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv said it is rolling out a new set of dedicated streaming metrics. The metrics focus on commercials ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

STERLING, Va., & BELLEVUE, Wash.--(BUSINESS WIRE)--Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad ...

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...

NEW YORK—FuboTV Inc. has announced that it has signed an agreement to work with iSpot.tv to improve connected TV (CTV) measurement across its premium video advertising inventory. In addition, iSpot ...