Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

The toy and game company wants teens and adults to buy more of its products to boost growth as tariffs loom large over the ...

The company reported a 12% rise in consumer sales, outperforming both a 1% drop in the global toy market and the sales ...

Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...

Roughly 60% of Hasbro’s revenue already comes from people ages 13 and over, The Wall Street Journal reports, a demographic that’s become central to the toy giant’s turnaround plan.

A major supplier of toys to Walmart and Target is accelerating its shift out of China as it reshapes production amid ...

MGA’s plans show how US makers of everyday items, which rely heavily on Chinese factories for their products, are adjusting ...

Play-Doh maker Hasbro listed tariffs on China as ... During Trump's prior administration, tariffs never reached toy makers, Ahearn said. He currently does not have any indication if they will ...

Slinky Dog might be better known by the “Toy Story” character now, but he’s still a classic. With a tail that wobbles as it ...