做广告、天价薪酬，你不知道特斯拉为留住马斯克当CEO有多努力 战略绑定协议！近日，特斯拉在X、Instagram乃至派拉蒙+等流媒体平台投放广告，呼吁股东支持其CEO薪酬方案。这些广告并非宣传Model Y或Cybertruck，而是明确指向一个目标 ...

本月早些时候，特斯拉披露了 2025 年第三季度的车辆生产和交付量：特斯拉 2025 年第三季度全球生产约 44.7 万辆电动车，交付量达到 49.7 万辆，创下新纪录 。同期，储能产品装机量达到 12.5 吉瓦时。中国市场的销量也表现强劲， 9 月销量超过 7.1 万辆，环比增长 25% 。这 些 数据应该会使特斯拉报告出更高的收入。

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当 “特斯拉” 这个名字与流线型电动车绑定，你或许会好奇：为何一家科技车企，会选择以一位 19 世纪科学家的名字命名？这绝非偶然的营销噱头，而是一场跨越百年的精神对话 —— 特斯拉的命名，源于电气工程先驱尼古拉・特斯拉，既承载着对技术革新的 ...

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但至少在当下，特斯拉别无选择。它必须用尽一切手段——包括打破自身信条、投放“非产品广告”、推出“天价薪酬”——来确保马斯克的留任。未来，特斯拉或许能找到继任者，实现平稳过渡。但在那之前，它仍需仰仗马斯克的远见与魄力，穿越转型的惊涛骇浪。正如广告结尾所 ...

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