The final steps are to implement a change in practice and monitor the outcomes ... [7] The next step in the PICO process is to determine the intervention or exposure that will be examined.

Tips and shared advice from lateral integration professionals provide creative, practical and streamlined solutions to law firm marketers involved in the lateral integration process.

"The workgroup provides rigorous, evidence- and practice-informed foundational steps that capture the core elements of a high-quality evaluation and disclosure process," Dickerson said.