This new era doesn’t require every PM to become a software engineer, but it does require a higher level of technical fluency.

What is product management? This field involves overseeing new products and services from initial conception and development all the way to launch. Product managers decide which products are made ...

With Product Management, One Size Won’t Fit All. That’s not to say there’s only one way to approach product management. Brian Tworetzky, who is senior vice president of product management at ...

Their deep, specialized focus on the craft of product management is the key. Entrepreneur. ... "Our uniqueness lies in our ability to automate the product management process comprehensively.

Simon explained that these early stages in the process are the aspects of the Craft.io platform that function as a jumping-off point for product management teams and leads them to the next step in ...

Distribution Process Management. Managing your distribution process begins well before you choose your selling options and, in most cases, should start before you even make your product.

Shifting to product management from a traditional project-based approach has its challenges. Ensuring IT operations and service delivery are aligned to business outcomes is the key to success.

Companies that need a more technical product management team can create distinct product manager and technical product manager roles. Myth No. 3: We’ll hire a hands-on CPO Since product roles vary ...

Why Product Management is Everything Many companies think they’re doing product management, but they’re not. Here’s what it looks like, and why you need it.