One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is ...

More than two-thirds (67%) of consumers are influenced by the materials brands choose for their product packaging.

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...

US-based and category-creating startup Pastazerts shares tips to perfect packaging that quickly explains to consumers how to ...

The latest in a dramatic tariff week, Donald Trump has ordered that the de minimis remain in effect until Commerce can collect revenue efficiently.