Stop guessing what your customers value in your product or service. Use conjoint analysis to determine what features are most ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

Good product packaging lets companies win fans by solving ... that's sturdy enough to withstand shipping. Gillette says the design will help the parent company Procter & Gamble reduce its consumer ...

Here are some of the most popular areas within this dynamic industry: RIT’s packaging science majors are dynamic and integrate engineering, creative design, and business to develop and design product ...

In today’s competitive market, customized aerosol packaging has become a powerful tool for brands to stand out and create ...

However, the product’s use and performance over time, which connects this journey, sometimes get overlooked. Centering on ...

Berry will showcase products that combine innovative technology with endless branding possibilities, providing beauty brands ...

A product’s presentation speaks volumes before a single word is exchanged. The way an item is wrapped, the colors chosen, the ...

A sleek design with little detail and a few subtle colours can be an effective option. Practise various designs in different ways by changing the product. Think about how the packaging will impact ...

The infographic provides a look at the various elements of product packaging and how they influence consumers ... Color also heavily influences purchasing decisions, as does typography. Moreover, ...

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...

The potential impact of Trump’s tariffs could also adjust shipping routes or the actual method of transportation.