Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

So if the programmatic pros outweigh the cons (and many brands, despite the naysayers, do continue to invest), how do you go about selecting a provider? Many purport to offer the same benefits, so ...

In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations ...

Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. The ANA’s “enhanced” report on ...

I’m not sure if it’s up to the media owners, the vendors or the brands themselves to kick-start this kind of thing, but someone probably needs to because it’s not going away. In the coming weeks we’ll ...

Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, ...