Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

Dentsu announced a partnership with Index Exchange, an independent supply-side platform (SSP), and Chalice AI to bolster the agency’s NextGen initiative, a company-wide transformation meant to evolve ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

PubMatic and BrightLine have formed a new partnership that will integrate interactive and addressable connected TV ad formats into PubMatic’s unified programmatic platform, giving brands a way to link ...

Unauthorized ID stuffing, rampant reselling and misaligned signals inflict incredible damage on the programmatic ecosystem. If publishers want to compete with the walled gardens, we must raise our ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...

Elcano today announced a strategic partnership with Raptive, the creator media company, and Index Exchange, one of the world’s largest independent supply-side platforms. The collaboration marks the ...

Grayscale outlines 10 major crypto investing themes for 2026, highlighting stablecoins, tokenization, DeFi, and staking growth.