Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Effective retention strategies should be integrated into trial design from the start, focusing on participant-centric ...

Lower cholesterol might protect memory and prevent dementia, linking heart health and brain health throughout life.

Abstract: Adversarial training (AT) is widely considered the state-of-the-art technique for improving the robustness of deep neural networks (DNNs) against adversarial examples (AEs). Nevertheless, ...

Finally, don't put your mental health on the back burner. "Depression is a risk factor for dementia, and those feelings of ...

The effects of transcranial direct current stimulation on cortical dynamics depend on the state of consciousness and the stimulation polarity.

Low cholesterol can reduce the risk of dementia, a new University of Bristol-led study with more than a million participants ...