Survey sampling and estimation methods form the cornerstone of modern statistical inference, underpinning research across the social, medical, and natural sciences. At their heart, these methods ...

Survey researchers increasingly recognize that a single survey of the general public can rarely represent the views of small groups of Americans. Such surveys frequently have too few interviews with ...

UK – The Market Research Society has launched a steering group as part of aims to ensure that minority groups are represented within market research samples. The group has been formed as part of the ...

A recent review of over 312 studies has identified dozens of unique uses of roadkill in scientific research. The review, ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...

• SSI launched the modern day research sampling industry in 1977. • SSI is a rapidly growing global company with 13 offices in 11 countries. • Today SSI has an international team of more than 335 ...