An early Rolex Oyster — arguably the most famous watch in Rolex history — is to be auctioned off by Sotherby’s in Geneva, ...

In the times of a global pandemic, knowing where to put your money has become an even more valuable commodity. Not everyone can afford a price of a Bitcoin, but a Rolex watch can pose as a more viable ...

Ever since watches began bringing order to the ephemeral passage of time, they also started doing something else: breaking. Own one long enough and something will probably go wrong. It'll run slow. Or ...

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If you thought Rolex was conservative, think again. With this year’s releases, unveiled at Watches & Wonders Geneva, the brand resoundingly rebuffed its reserved reputation. It introduced major new ...

You’ve decided to buy a Rolex. Congrats! Rolex is the most popular watch brand in the world for a reason: The brand makes excellent watches, with many of its models ranking among the most iconic ...

Rolex is indisputably the biggest and most influential watchmaker in the world. The Crown makes the most important and recognizable timepieces on the market—and where it goes, the industry follows.

Two historic names in the watch industry have now become partners. Iconic Swiss watchmaking brand, Rolex, announced it will acquired Bucherer, one of the world’s largest watch retailers. In a ...

There is a shortage of watchmakers in the U.S., which has vexed upstart American watch brands looking to grow. Rolex’s new school for watchmakers opened in Dallas last fall and includes 27 students in ...