One of France’s most recognised cycling brands is splitting. Time has confirmed that its pedal and bicycle businesses have successfully been acquired by SRAM and the Cardinal Cycling Group ...

Time Pedals has announced a new multiyear agreement to be the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks ...

Riding a fixie is fun, but sometimes you want to switch from fixed-gear to freewheel so you can lay back and take it easy. For example, instead of windmilling your pedals desperately fast on a ...

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987. Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the ...