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Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

For more, head over to our Deals hub, where we’re sharing our top picks from the sales on everything we test.

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

By harnessing the power of AI and ML in promotions, retailers can navigate the complexities of the modern market and achieve ...

For those with Europe on the mind, Icelandic low-cost carrier Play is holding a flash sale in which one can book a one-way ticket to Reykjavik from Eastern U.S. cities like New York, Boston and ...

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.

While Domino’s touts the promotion’s popularity, its return is also a strategic response to declining sales over the past ...

Small Avocados Drive Growth Small avocados (4046) fueled unit growth during the Independence Day and Labor Day weeks, supported by their large share of category sales and strong growth. Growth in ...