The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

New Agentforce 360 integrations for ChatGPT will enable users to access Salesforce data via the chatbot service’s interface.

Cloud software giant Salesforce has defended its security practices days after hackers published data from about 5.7 million ...

Laurene Powell Jobs also sounded off against Benioff in a Thursday op-ed published by the Wall Street Journal. The ...

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...

Salesforce (CRM) and Alphabet's Google (GOOGL) (GOOG) announced an expansion of their existing partnership on Thursday to ...

The companies are using the technology to build and deploy AI agents that support customer service and enhance shopper experiences.

Salesforce is facing tough competition from AI-first companies, but its shares now trade at historically pessimistic ...

The primary takeaway from Salesforce’s Dreamforce event is that it has lifted its long-term forecasts, and the reason is ...

Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post ...

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...