The murky, highly complex business of helping advertisers buy space on digital media is currently dominated by Google, Amazon ...

The next generation of Salesforce Marketing Cloud - Agentforce Marketing - was developed to support marketers and advertisers ...

The companies are using the technology to build and deploy AI agents that support customer service and enhance shopper experiences.

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ...

New Agentforce 360 integrations for ChatGPT will enable users to access Salesforce data via the chatbot service’s interface.

Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Big Tech company Salesforce’s latest act stars Matthew McConaughey, rounds of layoffs, and a loving embrace of AI. This Super Bowl Sunday, McConaughey appeared in a Salesforce advertisement focused on ...

AppLovin's 140% surge in six months is powered by Axon 2's AI-driven ad boom, soaring profits and bullish growth forecasts.

Salesforce.com is turning things up a notch for its Marketing Cloud platform with a new product styled similarly to its other cloud-based products: Social.com. Social.com stems from Salesforce's ...

Salesforce.com Inc. this week added an online advertising management service to its hosted CRM system. San Francisco-based Salesforce.com says the new service can help customers more easily manage ...