The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

So, you've done the legwork that will ensure your ABM strategy is executed flawlessly. You've completed your personas. You know the specific accounts you're targeting. You have a solid bench of ...

A focus on pipeline is putting pressure on marketers, with over a third expected to deliver leads regardless of quality.

Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

Without a doubt, Spotify has established itself as something more than a simple music streaming company. It is a platform ...

Accounting and other professional service firms are rushing to make sure that they will be mentioned in AI search results, ...

But there’s a major caveat: While well-designed surveys can uncover useful insights to inform organizational strategy, poorly ...

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. The tendency to overreact to events, tackle symptoms rather than ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

Destination Canada launches OpenHome, a series of bookable dinners that invite Americans to experience Canada's signature ...

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.