AI Max for Search is a new campaign setting launching in Search campaigns that expands keyword matching, improves creative, and enhances controls and reporting. Brands can keep control with brand ...

Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater ...