Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now. Search Engine Journal uses the ...

In 2023, there were more than 800,000 search quality tests and 4,700 change launches. Only queries in certain languages go through query segmentation, unless an entity has been recognized. Google ...