Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.

Perhaps there's no better SEO optimization solution on the market today. Better still, it's affordable and will grow with ...

January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, so too does the field of search engine ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Traditional SEO remains the cornerstone of discoverability, focusing on optimizing websites for search engine result pages in platforms like Google and Bing. This area involves a blend of technical ...

SAN FRANCISCO, CALIFORNIA - SEPTEMBER 17, 2018: A passenger waiting to board his plane walks in front of a sign advertising Twilio at San Francisco International Airport in San Francisco, California.

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...