Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best ...

Google still recommends using supported schema types to help machines understand your content efficiently. Google says no special optimizations are needed for AI search features. Standard SEO ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...