If you are a psychology enthusiast, you have probably heard of the famous marshmallow test, developed by the late Walter Mischel. In this task, kids are given a single treat, such as a marshmallow, ...

Neuroticism may moderate the relationship between certain personality traits and self-control, and the interaction effects appear to differ by the type of self-control, according to a new study.

In a now-famous experiment published in the Journal of Consumer Research, Baba Shiv and Alexander Fedorikhin asked students to choose between chocolate cake or a healthy fruit salad. Prior to that, ...