Experts weigh in on what’s actually possible. Ask Well Experts weigh in on what’s actually possible. Credit...Eric Helgas for The New York Times Supported by By Simar Bajaj Simar Bajaj has been ...

The next time you crave a sweet treat, go ahead and buy a bag of jellybeans—guilt free. Your indulgence will be in the interest of science. Subscribe to our newsletter for the latest sci-tech news ...

There’s a lesson I once learned from a CEO—a leader admired not just for his strategic acumen but also for his unerring eye for quality. He’s renowned for respecting the creative people in his company ...

Jess Loren remembers loving the taste of Cap'n Crunch cereal. Coca-Cola. Snickers bars. But now, instead of a sweetness, "they taste bland," she says. Flavors are noticeably muted since she started a ...

If you believe the dog food commercials on television and in magazines, dogs may seem very sensitive to taste — but you may be surprised at the reality. Taste is a very old sense in evolutionary terms ...

If you believe the dog food commercials on television and in magazines, dogs may seem very sensitive to taste — but you may be surprised at the reality. Taste is a very old sense in evolutionary terms ...

Can words be tasted on the tongue? Can sounds be seen as coloured shapes? Such questions are not hypothetical, nor are they psychedelic hallucinations. They refer to a well-documented neurological ...