Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York.

A millennial’s shopping trip with her Gen Z friend has sparked a viral conversation about fashion, trends, and generational divides. Monica Leigh (@itsmonicaleigh), 35, who works in social media ...

October is here, and that means you can get ahead of holiday shopping with deals starting in just *** few days. Target kicks off its circle week on October 5th. Walmart's deals run October 7th through ...

If there's one thing I'd consider myself an expert on, it's leggings. A subtle flex, I know. Having sworn off jeans from the age of about 17 (I like to be comfortable, ok?), I've lived in black ...

If you buy something through my links, I may earn a commission. Outfit 1: Start with a neutral sweater and a pair of high waisted leggings. Wear with slip on clogs and an faux leather neutral tote bag ...

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience that surfaces product cards directly inside ChatGPT. Instead of ...

ChatGPT debuts in-chat shopping for U.S. users. This is OpenAI's first step toward agentic commerce – and it could reshape ecommerce. OpenAI is launching Instant Checkout inside ChatGPT to Plus, Pro, ...