Enterprise software is rapidly evolving to reflect the growing importance of both social software and channels such as Twitter and Facebook. Nowhere is this change more obvious than in customer ...

Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy. A social CRM solution helps a business to more effectively ...

The buzz around social CRM and CRM 2.0 is picking up. The strategists are getting out there and throwing fastballs down the heart of the plate (ahhh, spring training. Go Yankees!) and pushing ...

The pundits in the CRM world love to point out that, at some point, the term “Social CRM” will go away and we'll just describe those social media-enabled capabilities and operations as “CRM” with no ...

In MarketingSherpa’s recent social marketing benchmark survey, 38 percent of marketers responded that they have not yet begun planning a social CRM initiative. So what’s holding them back? Most ...

Bosch Power Tools is the European market leader in the professional power tools trade, supplying various professional users including the building, electrical and wood working industries. Market ...