There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Opinions expressed by Digital Journal contributors are their own. In the marketplace of today, the momentum is towards basing more and more decisions on data analytics and AI. Indeed, about 60% of ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

It would be best to have an excellent social media strategy to manage your content creation schedule. We will review a basic posting schedule, content plan, and time-based schedule for creating your ...