With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...
Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...
AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...
Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...
Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums. That's according to a recent think piece from Red Website ...
Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...
2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...
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