When you think about a pool workout, you probably think “swimming.” Think again. Industry giant Speedo USA is trying to reposition its brand as the source of fitness inspiration and workouts, not just ...

PARIS – It's usually not a good sign when a swimsuit needs instructions for how to put it on. More concerning? When you learn that even Olympians need about 10 minutes to get into Speedo's new ...

Swimmers tend to be tech-savvy. They use gadgets to track their laps and analyze their stokes. Now, Speedo and creative agency Hello Design are introducing Speedo Fit, an app designed to motivate and ...

Speedo On is Speedo’s new web app to track your swimming. It syncs with waterproof fitness trackers and sports watches to record your data, or – if you don’t own a compatible wearable – you can upload ...

Romantic hopes spring eternal in many a middle-aged male breast, even when the middle-aged bod does not look so good in a Speedo anymore. Actually, the demands of that skimpy bit of swimwear are the ...

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