Five women executives reveal their proven strategies for keeping teams aligned with company vision and values, from daily ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

Ritwik is a passionate gamer who has a soft spot for JRPGs. He's been writing about all things gaming for six years and counting. Many people assume that most JRPGs have linear storylines where ...

Urban Outfitters collaborated with Converse for this micro-video campaign: Chuck lovers were encouraged to submit Vine clips of their adventures while wearing Chucks. This is a great example of a ...

CRT effectively uses storytelling so dominant classes can no longer avoid the responsibility of listening. What is Critical Race Theory? This resounding question is asked by U.S. senators at Supreme ...

What if the future of creative writing wasn’t just in the hands of human authors? Imagine a tool so advanced it could craft intricate fantasy worlds, develop compelling characters, and even generate ...

It can be daunting for a marketer to plan out a piece of brand storytelling – and yet it looks so easy when it is done right. The three companies below are of course global megastars but the lessons ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

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