We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Christensen, Clayton M., and Jeremy Dann. "Processes of Strategy Definition and Implementation, The." Harvard Business School Background Note 399-179, June 1999. (Revised November 1999.) ...

The term multidomestic describes a set of strategies used by companies that operate in more than one country at a time. As smaller businesses expand their operations into markets overseas, they will ...

Investing can be tricky. Investors sometimes overreact to the slightest whiff of bad news about a company. Other times, they rush to jump on the latest investing trend, pumping up a company’s share ...

Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Katrina Ávila Munichiello is an ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

Emily Norris is the managing editor of Traders Reserve; she has 10+ years of experience in financial publishing and editing and is an expert on business, personal finance, and trading. Thomas J ...

The EU is preparing to unveil a new doctrine on economic security, but it’s a concept that officials and experts say has no ...

LAUNCESTON, Australia (Reuters) -The term critical minerals has become so widespread that it has effectively lost its meaning, as it could be applied to virtually every metal being mined. What is ...