March 8 - For the second time since Super Bowl LIX, Nielsen has adjusted its calculation of how many people tuned into the game. What was already a record audience now stands at 191.9 million ...

The Super Bowl 59 broadcast of Philadelphia’s 40-22 rout of Kansas City drew an average audience of 127.7 million viewers across Fox, Fox Deportes, Tubi, Telemundo and NFL digital properties.

The Big Game remains a milestone cultural event. Almost three-quarters of Americans (72%) believe that the Super Bowl remains ...

*This surpasses the initial reach number Nielsen announced on February 18, 2025 of 182.8 million viewers. For data date 2/9 (Super Bowl), programming lineup deliveries were delayed. As such, the ...

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In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...

Tubi delivered the Super Bowl’s biggest streaming audience, but the NFL’s shift to subscription streaming is a bigger story.

Kendrick Lamar made history as the first solo rap act to headline the Super Bowl halftime show. With a set design aimed at ...

Before the Kansas City Chiefs made it to their third-straight Super Bowl berth, one player took to coaching a puppy for a different big game. Kendrick Lamar aims to infuse his Los Angeles hip-hop ...