AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, ...

Bell Media and Loblaw Advance™ have introduced a first-to-market, closed-loop measurement solution for video advertisers, ...

Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent ...

Samba TV, the global leader in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent advertising supply-side platforms, today announced a new global ...

CTV advertising was among the ad tech trends in 2025, and it will keep gaining momentum in 2026 and beyond. CTV ad spending ...

Total linear core TV ad revenues are expected to land at $55.2 billion in 2025 - down 7% vs. 2024 - and to fall 6% to $51.6 ...

New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement ...

After writing this column for 23 years, I’ve learned some basic habits to help stay fresh. One of those habits is to earmark articles I see during the week to comment on later. This week, from what I ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Recipes Come Alive through Interactive Media Featuring TikTok Creator Videos, Shoppable Ingredients Lists, and Measurable ...