AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, ...
Bell Media and Loblaw Advance™ have introduced a first-to-market, closed-loop measurement solution for video advertisers, ...
Samba TV, the global leader in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent advertising supply-side platforms, today announced a new global ...
Samba TV, a specialist in AI-driven media intelligence, and Index Exchange (Index), one of the world’s largest independent ...
New Report reveals that F.A.S.T. penetration has doubled since last year, as consumers turn to FAST channels for a lean-back, TV-like experience. Report recommends F.A.S.T. advertising as a complement ...
While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...
CTV advertising was among the ad tech trends in 2025, and it will keep gaining momentum in 2026 and beyond. CTV ad spending ...
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new 'fi ...
The short week between the holidays and the new year—sometimes called Q5—is a prime shopping and advertising period for ...
On World TV Day, experts discuss why television continues to deliver reach, trust, and impact for brands even as digital and ...