The Taco Bell Chihuahua, more affectionately known as Gidget, wasn't just your run-of-the-mill brand mascot. From 1997 to 2000, she became a pop culture phenomenon, delivering lines like "¡Yo quiero ...

Ever since Gidget, the Chihuahua best known for her purported desire for Taco Bell, went to the big drive-through in the sky this summer, we’ve been thinking about Chihuahuas, and whether or not they ...

The US Supreme Court has declined to get involved in a capyright dogfight between Mexican fastfood chain Taco Bell and two Michigan men over a talking Chihuahua dog. The two men, Joseph Shields and ...

Last year, Chowhound writer Buffy Naillon investigated the history of McDonald's iconic Hamburglar mascot and the fluctuation of his popularity over the span of his time as one of the faces of the ...

In 100 years, it’s likely that Doug Emhoff will be mostly remembered as the nation’s first-ever second gentleman. His most interesting achievement — unless fast food history becomes the nation’s ...

Irvine-based Taco Bell Corp. has lost to its former advertising agency in a fight over the fast-food chain’s “Yo quiero Taco Bell” commercials. The Los Angeles office of TBWA Chiat/Day won a court ...

Gidget, the Taco Bell Chihuahua, with cameras in the background - Vern Evans Photo/Getty Images Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the ...

DETROIT -- A Taco Bell advertising campaign that featured a talking Chihuahua may be dead, but a pair of Michigan men who claim the restaurant chain stole their idea are getting a second chance in ...

Let us take a moment to pray praise the taco. Last July, Gidget, the talking prima donna Chihuahua best known for making Taco Bell’s fast food look cute (and, at times, even edible), passed away at 15 ...

Taco Bell has a habit of revisiting the past in an effort to spark nostalgia, like it did with the limited-time Decades Menu that brought back fans' old favorite foods. What the chain doesn't want to ...

Gidget, famous for her Taco Bell ads, also acted alongside Reese Witherspoon. July 22, 2009— -- Her bug eyes and sweet face captured the hearts of millions of fast food enthusisats. But more than ...