I've covered consumer shopping in the e-commerce sphere since 2019. Ulta’s Semi-Annual Beauty Event is in full swing, giving shoppers the opportunity to save 50% on rarely discounted beauty products.

Ulta's Shape Tape Week is taking more than 50% off all three versions of the iconic Tarte concealer. The unsung hero of most makeup looks, a good concealer is an essential part of anyone's beauty ...

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Makeup lovers will tell you when it comes to concealers, nothing beats Tarte’s Shape Tape. Now, Shape Tape has entered its radiant era with a new line of concealers guaranteed to let your freckles ...

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When it comes to concealer, Tarte’s shaped up to be a major Hollywood favorite. From “Real Housewives” to A-list actresses, plenty of stars keep their beauty bags stocked with the brand’s ...

The Original Tarte Shape Tape Concealer is famous for its full-coverage formula that effortlessly conceals dark circles, blemishes and imperfections for up to 16 hours. Its creamy texture blends ...