The gamification of brands

Loyalty programs show that brands have been using game mechanics for years, and platforms such as Roblox demonstrate the ...

Genshin Impact takes a shot at Roblox with its own game creator: Miliastra Wonderland is a new permanent UGC mode with PvP and the first fully customizabl…

First teased by developer HoYoverse more than a year ago, Miliastra Wonderland was unveiled during today's 6.1 (Luna II) ...

Roblox: The platform that dominates the metaverse with 111 million daily active users

While other metaverse projects are trying to take off with promises and proofs of concept, Roblox is already flying high ...
TechCrunch

Roblox announces short-form video feed for gameplay clips, new AI tools for creators, and more

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...