In a TikTok video posted in early January, Gen Z artist Sujindah intones those words ― practically screams them ― at the ...

Inside the fascinating world of Gen Z beauty trends as medical professionals witness extraordinary shifts in attitudes toward aesthetic treatments.

While some trends feel like 24-hour phenomena (ahem, #liminalbedroomdecor), others are gaining serious traction with both ...

The white nail theory is a trend going viral on social media apps like TikTok, but what exactly is it? Experts share ...

The aesthetic has billions of views on social media, which may be why one TikToker’s “coquette” style find went viral. TikTok user Mina (@ minabourabah) posted a video showing “new coquette blankets ...

Why TikTok Is Obsessed: Minimalism is effortlessly chic and versatile. It’s the perfect base for capsule wardrobes, making styling easy while maintaining a polished look. Plus, it aligns with the ...

Rhinoplasties were 2024's top facial plastic surgery procedure. Now, a less-invasive "mini surgery" called the tip stitch is revolutionizing the nose job and aesthetics.