Benefit's 2025 advent calendar, the Glam Cube Makeup Advent Calendar Gift Set, has a super cute design and is filled with 24 ...

Benefit's 2025 beauty advent calendar is a fun design filled with cult classic make-up and skincare products from the brand – ...

For women over 50, achieving a modern and elegant look requires ditching several outdated beauty and style 'rules' that can ...

Ring in some festive cheer with our edit of the best-value beauty advent calendars to treat yourself or a loved one this year ...

You want to look like you, only fresher. Not “Who did your make-up?”—more “Did you sleep well?” The challenge lives in that ...

You want that quietly polished face that looks like you woke up hydrated and unbothered, not “made up”. And yet your feed ...

Discover how to achieve an elegant and discreet makeup look inspired by Kate Middleton, Princess Diana, and Queen Letizia of ...

The 1980s were a time of bold expression and unapologetic flair, particularly in the realm of beauty. Fast forward to 2025, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The ghost lash trend is going viral on TikTok as beauty gurus ditch their mascaras. We unpack the appeal, and how to get the look.

We have tried and tested beauty advent calendars from M&S, Aldi, Lookfantastic, Sephora, Lush and more and ranked our favourites for 2025.

Hannah Baxter found her first gray hair at 24. Now, a decade later, she’s determined to embrace the silver—to a point. I always knew I was destined to go gray early—I just didn’t think it would be ...