It’s not too early to begin thinking about Christmas presents. Macy’s and Toys “R” Us teamed up to create Geoffrey’s Hot Toys List and it’s filled with the most-wanted toys and games for kids. You’ll ...

Once left for dead, Toys “R” Us is making a major comeback. The toy store brand will be just about everywhere for the holidays. Toys “R” Us will be in every US Macy’s (M) in the next few months, part ...

In the ever-evolving landscape of brand marketing, advertising, and storytelling, the integration of cutting-edge technologies has become pivotal for brands aiming to captivate audiences and stay ...

Toys ‘R’ Us is staging a comeback just in time for holiday shopping with plans to open 30 new stores across the U.S. The expansion includes both flagship stores and seasonal holiday shops, bringing ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Remember the days of walking into a Toys “R” Us store? The endless aisles of toys, the excitement of spotting the latest must-have item and the towering presence of Geoffrey the Giraffe? Well, the ...

Toys “R” Us has sparked online backlash after releasing an ad created with OpenAI’s new video generation tool, Sora. While Sora has not yet been released to the public, AI enthusiasts have been busy ...

Opinions expressed by Entrepreneur contributors are their own. Toys “R” Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to tremendous success. So we suppose it was only a matter of time before Hollywood ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...