Eye tracking and visual analytics have emerged as pivotal research fields in the study of human cognition and perceptual behaviour. The convergence of advanced sensor technology with modern ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...

As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

There’s no such thing as having too much data when it comes to logistics and supply chain tracking. That’s why supply chain visibility company Roambee has been adding ways to give enterprises greater ...

Acquisition of industry-leading data tracking and visualization platform to enhance real-time data collection, analytics and live streaming capabilities This acquisition combines two of the world’s ...

In partnership with AiFi, a startup that aims to enable retailers to deploy autonomous shopping tech cost-effectively, Microsoft today launched a preview of a cloud service called Smart Store ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought. Reports from several reputable developers indicate ...