A repaint of the latest Ultra Magnus toy homages the roots of the Transformers franchise through the series that spawned the ...

The newly-revealed Transformers Timelines figures reimagine Optimus Prime and Starscream as robots in disguise in the samurai ...

The phrase, “you either die a hero or live long enough to see yourself become the villain” comes to mind with Hasbro’s latest addition to its Transformers toy line, as longtime Autobot leader, Optimus ...

“Freedom is the right of all sentient beings” reads the quote from the original Optimus Prime’s bio cards, a sentiment without which we wouldn’t be here today, leaving him off of a list of the best ...

As a child of the 80s, many of my favorite memories involve bowls of sugary cereal and long Saturday mornings spent in front of the television, taking in the hours of toy-inspired cartoons. I loved ...

The details of G1 cartoon Optimus Prime are all there – from the face mask to the crown-like headpiece that should go with ‘The Greatest Leader of All Time.’ The coloring is also spot on, as are the ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more.

Were I to look really closely at my hands, I’m sure I could find a lingering scar or two from a childhood spent painstakingly transforming robots into vehicles and back again—a process fraught with ...

San Diego Comic Con might have passed but some exclusives are still trickling out. This time Flame Toys has not one but two high end Transformers figures coming out. The first one is the exclusive and ...

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it’s ...