Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to ...

President Donald Trump’s approval rating decreased one point from last week in the latest poll, as persistent economic concerns and declining confidence in his immigration policies weigh on Americans’ ...

At this point you must decide which and how many segments to target. To begin, consider various possible “coverage patterns.” These patterns are simply the ways a firm might choose and ultimately ...

The world’s two most important financial facts are these: fiat is the meme money of deranged government thugs and gold is the money of glorious citizen kings. The dollar’s lost half its value and the ...